I face so many players with all good equipment. How on earth do they get gold equipment? I have been playing for 3 years and I have no gold equipment
1) Always do your 3 daily attacks on all El Dorado bosses so you can build up equipment shards.
2) Save all of your potions and only use them when El Dorado has 2x drops.
3) Once you have semi-decent equipment for all your heroes and aids start focusing on one piece of equipment at a time and you can get it to gold in no time.
I have bought some gold weapons when they became available in Lords Gone Wild. It really helps a lot to have those jewels stacked up to the top! Then again, that was 1 year ago when I invested a lot into gold equipment. I still only have 3 gold weapons, but they make up more than they costed back then. Keep an eye out on future events! They help!
Just like I hope that this comment helped.